[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tbwa.cz\/jak-vlastne-funguji-sera\/#Article","mainEntityOfPage":"https:\/\/www.tbwa.cz\/jak-vlastne-funguji-sera\/","headline":"Jak vlastn\u011b funguj\u00ed s\u00e9ra?","name":"Jak vlastn\u011b funguj\u00ed s\u00e9ra?","description":"A\u0165 u\u017e m\u00e1te n\u011bjak\u00fd probl\u00e9m s plet\u00ed nebo chcete pouze prevenci v\u016f\u010di n\u011bmu, \u010dasto sah\u00e1te po kr\u00e9mech. Ty zregeneruj\u00ed, zklidn\u00ed, rozjasn\u00ed \u010di osv\u011b\u017e\u00ed, podle toho, co zrovna pot\u0159ebujete. V posledn\u00ed dob\u011b se ale v\u00edce za\u010dal sklo\u0148ovat pojem s\u00e9rum. Jde pouze o ozna\u010den\u00ed pro n\u00f3bl kr\u00e9my nebo se jedn\u00e1 o zcela nov\u00fd produkt? A v \u010dem...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.tbwa.cz\/jak-vlastne-funguji-sera\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> &ldquo;Jak vlastn\u011b funguj\u00ed s\u00e9ra?&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2021-04-26","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.tbwa.cz\/author\/#Person","name":"","url":"https:\/\/www.tbwa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tbwa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tbwa.cz\/wp-content\/uploads\/face-cream-3875674_1280.jpg","url":"https:\/\/www.tbwa.cz\/wp-content\/uploads\/face-cream-3875674_1280.jpg","height":0,"width":0},"url":"https:\/\/www.tbwa.cz\/jak-vlastne-funguji-sera\/","about":["Politika"],"wordCount":431,"articleBody":"   A\u0165 u\u017e m\u00e1te n\u011bjak\u00fd probl\u00e9m s plet\u00ed nebo chcete pouze prevenci v\u016f\u010di n\u011bmu, \u010dasto sah\u00e1te po kr\u00e9mech. Ty zregeneruj\u00ed, zklidn\u00ed, rozjasn\u00ed \u010di osv\u011b\u017e\u00ed, podle toho, co zrovna pot\u0159ebujete. V posledn\u00ed dob\u011b se ale v\u00edce za\u010dal sklo\u0148ovat pojem s\u00e9rum. Jde pouze o ozna\u010den\u00ed pro n\u00f3bl kr\u00e9my nebo se jedn\u00e1 o zcela nov\u00fd produkt? A v \u010dem se vlastn\u011b od kr\u00e9mu li\u0161\u00ed?Jeden z nejv\u011bt\u0161\u00edch rozd\u00edl\u016f je viditeln\u00fd na prvn\u00ed pohled \u2013 zat\u00edmco s\u00e9rum je tekut\u00fd, kr\u00e9m m\u00e1 konzistenci o n\u011bco hust\u0161\u00ed. Tento rozd\u00edl ale nen\u00ed tak d\u016fle\u017eit\u00fd, jako obsah aktivn\u00edch l\u00e1tek, v n\u011bm\u017e kr\u00e9m nesah\u00e1 nov\u011bj\u0161\u00edmu br\u00e1\u0161kovi ani po kotn\u00edky. Jde toti\u017e o koncentr\u00e1t aktivn\u00edch l\u00e1tek, vitam\u00edn\u016f, miner\u00e1l\u016f a \u017eivin, kter\u00e9 pom\u00e1haj\u00ed \u0159e\u0161it konkr\u00e9tn\u00ed probl\u00e9my dan\u00e9 pleti. A nejen pleti, dnes u\u017e nen\u00ed probl\u00e9m nal\u00e9zts\u00e9rum na r\u016fst \u0159as, hust\u0161\u00ed obo\u010d\u00ed a jin\u00e9 zkra\u0161lovac\u00ed \u017eensk\u00e9 pot\u0159eby. Proto\u017ee se \u00fa\u010dinn\u00e9 l\u00e1tky v nich nach\u00e1z\u00ed v men\u0161\u00edch molekul\u00e1ch, zvl\u00e1dnou proniknout hluboko do poko\u017eky. Mnohem d\u00e1l ne\u017e oby\u010dejn\u00fd kr\u00e9m.Nej\u010dast\u011bj\u0161\u00edm probl\u00e9mem b\u00fdv\u00e1 hydratace poko\u017eky, respektive obav z vysu\u0161en\u00e9 pleti p\u0159i pou\u017e\u00edv\u00e1n\u00ed s\u00e9r. Na rozd\u00edl od r\u016fzn\u00fdch past, z\u00e1syp\u016f a n\u011bkter\u00fdch kr\u00e9m\u016f, tady m\u016f\u017eete o\u010dek\u00e1vat sp\u00ed\u0161e lehkou hydrataci. U n\u011bkoho v\u0161ak m\u016f\u017ee doj\u00edt k pocitu vysu\u0161en\u00e9 pleti, co\u017e m\u00e1 za n\u00e1sledek pr\u00e1v\u011b vysok\u00e1 koncentrace aktivn\u00edch l\u00e1tek p\u016fsob\u00edc\u00edch na jej\u00edm povrchu. Aby se tyto l\u00e1tky udr\u017eely v poko\u017ece, je nutn\u00e9 po jejich aplikaci nan\u00e9st je\u0161t\u011b hydrata\u010dn\u00ed kr\u00e9m, proto\u017ee je to pr\u00e1v\u011b voda, kter\u00e1 je pro spr\u00e1vn\u00fd \u00fa\u010dinek pot\u0159eba. Krom\u011b t\u00e9to fixace tak vy\u0159e\u0161\u00edme nejen probl\u00e9m s dehydratac\u00ed, ale tak\u00e9 poskytneme poko\u017ece bari\u00e9ru proti nep\u0159\u00edzniv\u00fdmi vlivy. Spr\u00e1vn\u00e9 funkci d\u00e1le napom\u00e1h\u00e1 dodr\u017eov\u00e1n\u00ed pitn\u00e9ho re\u017eimu, tak\u017ee voda zde skute\u010dn\u011b hraje prim.A jak na spr\u00e1vnou aplikaci samotn\u00e9ho s\u00e9ra? Plat\u00ed pravidlo, \u017ee m\u00e9n\u011b je n\u011bkdy v\u00edce, tak\u017ee posta\u010d\u00ed aplikovat pouze n\u011bkolik kapek. V\u011bt\u0161\u00ed mno\u017estv\u00ed by ple\u0165 nemusela b\u00fdt schopn\u00e1 vst\u0159ebat, pak by \u0161lo o zbyte\u010dn\u00e9 pl\u00fdtv\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vlastn\u011b funguj\u00ed s\u00e9ra?","item":"https:\/\/www.tbwa.cz\/jak-vlastne-funguji-sera\/#breadcrumbitem"}]}]