[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tbwa.cz\/jak-obchodni-retezce-udrzuji-se-svymi-zakazniky-kontakt\/#Article","mainEntityOfPage":"https:\/\/www.tbwa.cz\/jak-obchodni-retezce-udrzuji-se-svymi-zakazniky-kontakt\/","headline":"Jak obchodn\u00ed \u0159et\u011bzce udr\u017euj\u00ed se sv\u00fdmi z\u00e1kazn\u00edky kontakt","name":"Jak obchodn\u00ed \u0159et\u011bzce udr\u017euj\u00ed se sv\u00fdmi z\u00e1kazn\u00edky kontakt","description":"Nen\u00ed pochyb o tom, \u017ee pro \u00fasp\u011bch jak\u00e9koliv firmy \u010di podniku je d\u016fle\u017eit\u00e9, aby byl udr\u017eov\u00e1n kontakt VIP \u010d\u00edsla se st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky. Jen tak si je toti\u017e udr\u017e\u00ed. Jinak hroz\u00ed, \u017ee si je k sob\u011b p\u0159et\u00e1hne konkurence. A to plat\u00ed pro v\u0161echna odv\u011btv\u00ed. Na druhou stranu je pravdou, \u017ee naprost\u00e1 v\u011bt\u0161ina lid\u00ed o to p\u0159\u00edli\u0161...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.tbwa.cz\/jak-obchodni-retezce-udrzuji-se-svymi-zakazniky-kontakt\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> &ldquo;Jak obchodn\u00ed \u0159et\u011bzce udr\u017euj\u00ed se sv\u00fdmi z\u00e1kazn\u00edky kontakt&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2021-04-12","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.tbwa.cz\/author\/#Person","name":"","url":"https:\/\/www.tbwa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tbwa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tbwa.cz\/wp-content\/uploads\/kontakt1_10_10_2.jpg","url":"https:\/\/www.tbwa.cz\/wp-content\/uploads\/kontakt1_10_10_2.jpg","height":0,"width":0},"url":"https:\/\/www.tbwa.cz\/jak-obchodni-retezce-udrzuji-se-svymi-zakazniky-kontakt\/","about":["N\u00e1kupy"],"wordCount":442,"articleBody":"   Nen\u00ed pochyb o tom, \u017ee pro \u00fasp\u011bch jak\u00e9koliv firmy \u010di podniku je d\u016fle\u017eit\u00e9, aby byl udr\u017eov\u00e1n kontakt VIP \u010d\u00edsla se st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky. Jen tak si je toti\u017e udr\u017e\u00ed. Jinak hroz\u00ed, \u017ee si je k sob\u011b p\u0159et\u00e1hne konkurence. A to plat\u00ed pro v\u0161echna odv\u011btv\u00ed.Na druhou stranu je pravdou, \u017ee naprost\u00e1 v\u011bt\u0161ina lid\u00ed o to p\u0159\u00edli\u0161 nestoj\u00ed. Je tedy pot\u0159eba naj\u00edt takov\u00fd zp\u016fsob, kter\u00fd by jim p\u0159\u00edli\u0161 nevadil. Pokud je toti\u017e budeme neust\u00e1le obt\u011b\u017eovat, pak je t\u00edm sp\u00ed\u0161 mo\u017en\u00e9, \u017ee p\u0159ejdou ke konkurenci, bez ohledu na to, jakou vynikaj\u00edc\u00ed nab\u00eddku pro n\u011b m\u00e1me.Je tedy nutn\u00e9 zvolit co nejvhodn\u011bj\u0161\u00ed zp\u016fsob tohoto kontaktu. U telefonn\u00edch oper\u00e1tor\u016f, poji\u0161\u0165oven \u010di bank to \u010dasto b\u00fdv\u00e1 telefon. A to je rozhodn\u011b to, co z\u00e1kazn\u00edci oce\u0148uj\u00ed nejm\u00e9n\u011b. Mnohdy toti\u017e tyto hovory p\u0159ich\u00e1z\u00ed v nejm\u00e9n\u011b vhodnou chv\u00edli. Nav\u00edc se oper\u00e1to\u0159i prakticky sna\u017e\u00ed uzav\u0159\u00edt prodej. To je pochopiteln\u00e9, nebo\u0165 z toho maj\u00ed provize. Av\u0161ak z\u00e1kazn\u00edk\u016fm to ned\u00e1v\u00e1 p\u0159\u00edli\u0161 prostoru pro rozmy\u0161len\u00ed.Na druhou stranu je fakt, \u017ee v tomto p\u0159\u00edpad\u011b jde skute\u010dn\u011b o oboustrann\u00fd rozhovor, kdy i z\u00e1kazn\u00edk m\u016f\u017ee \u0159\u00edci, co by si p\u0159\u00e1l a co mu vad\u00ed. To je pro firmu v\u00fdhoda, nebo\u0165 tak mohou zjistit, co by si jejich klienti p\u0159\u00e1li, a jak se mohou zlep\u0161it.Jinou mo\u017enost\u00ed je p\u00edsemn\u00fd kontakt. T\u00edm mohou b\u00fdt v\u00fdpisy z bankovn\u00edho \u00fa\u010dtu, nebo i let\u00e1ky nejr\u016fzn\u011bj\u0161\u00edch obchodn\u00edch \u0159et\u011bzc\u016f. Ty jsou mnohem v\u00edtan\u011bj\u0161\u00ed, nebo\u0165 \u010dlov\u011bk m\u00e1 mo\u017enost si je p\u0159e\u010d\u00edst, kdy\u017e na to bude m\u00edt n\u00e1ladu. Nav\u00edc jej nikdo do ni\u010deho netla\u010d\u00ed.Ov\u0161em je pravdou, \u017ee se zde jedn\u00e1 o jednostrannou komunikaci. Firma tak zjist\u00ed, zda byla jej\u00ed nab\u00eddka \u00fasp\u011b\u0161n\u00e1, pouze podle toho, kolik z\u00e1kazn\u00edk\u016f o ni bude m\u00edt nakonec z\u00e1jem. A to m\u016f\u017ee trvat n\u011bjakou dobu, nebo\u0165 ne v\u0161ichni \u010dtou let\u00e1ky okam\u017eit\u011b. N\u011bkte\u0159\u00ed lid\u00e9 nav\u00edc mohou b\u00fdt i n\u011bkolik dn\u00ed z domu, tak\u017ee si jej nep\u0159e\u010dtou okam\u017eit\u011b. A jin\u00ed je pro jistotu ne\u010dtou v\u016fbec.Jak je vid\u011bt, jedn\u00e1 se o pom\u011brn\u011b slo\u017eit\u00fd probl\u00e9m. Av\u0161ak na jeho vy\u0159e\u0161en\u00ed z\u00e1vis\u00ed \u00fasp\u011bch firmy. Proto se nevyplat\u00ed jej podce\u0148ovat.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak obchodn\u00ed \u0159et\u011bzce udr\u017euj\u00ed se sv\u00fdmi z\u00e1kazn\u00edky kontakt","item":"https:\/\/www.tbwa.cz\/jak-obchodni-retezce-udrzuji-se-svymi-zakazniky-kontakt\/#breadcrumbitem"}]}]